2014 - 2022

Argentinian Bakery Online & Retail

Hustling Argentinian alfajores online and supporting retail sales involved a lot of taste-testing.

Email Campaigns

Product Design

Branding & Identity

Graphic Design

Print & Collateral

Website Design

Art Direction

Client   / 

Wooden Table Baking Co.

As consulting marketer for this alfajor-baker extraordinaire, I created the company's main Shopify website for online sales, designed packaging, product catalogs and sales sheets, crafted press releases, and even designed a van wrap. I helped name and design the Conito line of Argentinian deserts after Andes mountains. And to support Wooden Table's Food Show presence, I designed and built displays. I also researched, wrote and designed the company's email marketing for several years - creating original articles about Argentinian food, culture and places. It was hella bueno!