2014 - 2022
Argentinian Bakery Online & Retail
Hustling Argentinian alfajores online and supporting retail sales involved a lot of taste-testing.
Branding & Identity
Print & Collateral
Wooden Table Baking Co.
As consulting marketer for this alfajor-baker extraordinaire, I created the company's main Shopify website for online sales, designed packaging, product catalogs and sales sheets, crafted press releases, and even designed a van wrap. I helped name and design the Conito line of Argentinian deserts after Andes mountains. And to support Wooden Table's Food Show presence, I designed and built displays. I also researched, wrote and designed the company's email marketing for several years - creating original articles about Argentinian food, culture and places. It was hella bueno!