Creative Marketing for Creatives
Design, message, and meaning for makers
You’ve got something to share. Maybe it’s a body of work, a service, a vision, or a product. But the words don’t resonate with your audience. The website doesn’t reflect what you really do. The visuals are a little off-key. That’s where I come in.
For over 20 years, I’ve helped architects, engineers, artists, authors and more get clear—visually, verbally, digitally. Together we uncover what’s essential, and then shape your passion into something you can share—whether that’s a website, a proposal, a business card or a storefront.
What I offer
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Brand & Message
Say what you mean in a voice that’s yours. From taglines and logos all the way to pitch decks and qualifications packages. I help hone and design collateral that speaks to your audience. I live in InDesign so you don’t have to.
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Website Design
Let people experience your world the moment they land. I’m a Squarespace expert and deliver customized sites for creatives and small businesses. I’ve created courses, online stores and portfolios.
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Pop-Up Sessions
Coming Summer 2025! One-time 60-minute sessions for clarity, brainstorming, advice, and review. Let’s collaborate.
Work
About me
I’m Leslie Henslee—artist, graphic designer, and creative co-conspirator. For over 25 years, I’ve helped creative businesses bring their identities to life through thoughtful design, clear messaging, and intuitive structure.
My specialty is visual storytelling—designing websites, brand systems, marketing collateral, and proposals that feel honest, useful, and alive. I help clients translate not just what they do, but who they are—into forms that speak clearly and resonate deeply.
Before consulting, I was the in-house marketing director for a San Francisco architecture firm, leading marketing strategy, client relations, and design. I’ve since produced hundreds of proposals and qualifications packages, created websites and brands across the AEC and arts worlds, and co-developed an online training platform for AEC marketers.
I hold a Master of Creative Arts from San Francisco State University, a BA in Studio Art from Williams College, and am working towards an Interreligious Chaplaincy certificate at the Graduate Theological Union. I live in the South-facing Sangres of Colorado, where I continue to work at the intersection of creativity, clarity, and care.